Category Archives: Mobile

Nikki Sixx is addicted to The Walking Dead

Rock stars are in to all kinds of things, so a tweet from one of  them about an “addiction” might not normally garner much attention. But when the tweeter in question is Motley Crue’s Nikki Sixx , and he’s tweeting about being addicted to the AMC TV show “The Walking Dead”   – well, that’s kind of unusual. “Getting addicted to ‘The Walking Dead,’” the bassist and co-founder of the iconic band tweeted earlier this week, garnering several dozen retweets in the process, according to … Continue reading

Posted in Media Analysis, Mobile, Public Relations, Social Media | 1 Comment

MediaMiser's newest mobile app now available!

MediaMiser Ltd., a leading media monitoring and analysis technology company, has released WIM News – an intelligent, mobile news reader that uses patented media analysis technology to sort and share only the news that interests users most. Short for “What’s In Media,” the app uses analysis technology and a sleek interface to filter tens of millions of news headlines by preferred regions, topics and even by global or regional popularity. Users can read only stories that interest them the most, … Continue reading

Posted in Advertising, Company Info, Industry-Telecom & Technology, Mobile | Leave a comment

#SMBOttawa with Delaney Turner, according to Twitter

So, can elephants really tweet? If this morning’s presentation by  IBM Social Business Strategist Delaney Turner  means anything, they certainly can – as well as inspiring others to do the same. Mr. Turner dropped by this morning’s Social Media Breakfast – the 25th event of the series! – at the GCTC ‘s Irving Greenberg Memorial Theatre to explain Big Blue’s approach to social media (although this probably isn’t news to you at this point, considering the Twitter explosion that went off at around the same time. But … Continue reading

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Mobile, marketing and a century of Angry Birds

Last Thursday I attended Mobile Marketing: It’s still not too late to be early,  with Google Canada’s Agency Lead Nectar Economakis  taking us through trends and new technologies in the rapidly-developing world of mobile. The event, held at the Hard Rock Cafe in the ByWard Market, was hosted by WebFuel with McGill Buckley and SEMPO Ottawa . Mr. Economakis pointed out just how connected people are to their mobile devices. Since they’re always with us, many of us constantly rely on them for everyday tasks like finding directions, price-matching or simply killing time. A lot of time. … Continue reading

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MediaMiser U now available on the App Store

We just launched our first free mobile app, available on the App Store! MediaMiser U for iPhone® and iPod touch® is the perfect mobile companion for anyone in PR, marketing, or communications. Designed for anyone seeking an understanding, basic or advanced, of planning and implementing effective corporate communications, users can access a complete glossary of public relations terms, definitions and activities. Users can also browse traditional and social media analysis reports on hot-button current issues in the app’s report library, including in-depth reports supported … Continue reading

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You decide the look of MediaMiser’s free iPhone app!

MediaMiser is preparing to launch a free app – MediaMiser U, a knowledge-packed resource for marketing and public relations professionals – in Apple’s App Store, and we need your help! The app, which includes resources for communications professionals such as access to MediaMiser’s social and  traditional media reports and a PR glossary , will launch early next week. There’s only one problem – we’re having a tough time deciding on the app’s signature look. So we’re recruiting you, our readers, to cast your votes. Simply check out … Continue reading

Posted in Mobile, News Analysis, Social Media | 6 Comments

Surveys go mobile at Atlanta marketing conference

Thinking of putting out a survey? Better get out your mobile phone. That’s because surveys conducted on mobile devices garner much higher response rates than traditional methods, according to research companies at this year’s International Conference on Market Research in the Mobile World. The conference, which I’m attending along with MediaMiser’s director of media intelligence Michael Sloboda, boasts an impressive roster of keynote speakers including  Ravi Parmeswar , managing director of global insights for Citigroup, and Edelman Digital senior vice-president and global editor Brian Reich , … Continue reading

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